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Dairy Way, LLC
"Sweet Treats And Good Eats"
About Us
Welcome to Dairy Way, the go-to ice cream stand and local favorite in Black River Falls, WI, since 1965. Known for our nostalgic charm and service with a smile, we proudly serve classic cones, creamy shakes, rich malts, sundaes, and more—all made to order and served fresh. Our story is rooted in local tradition. The current owner began working at Dairy Way as a teenager, fell in love with the business, and later purchased it—keeping the legacy alive for future generations. Today, we're not just serving ice cream—we're serving memories. From juicy burgers and crispy fries to hand-spun malts and flavorful sundaes, there’s something for everyone at Dairy Way. We’re always exploring new menu ideas and welcome your flavor suggestions—this stand has always been built by the community, for the community. We’d love to invite you to stop by and enjoy a treat that’s stood the test of time. Call us at 715-284-2867 or swing by today—we're here to make your day a little sweeter.
Areas Served
Hixton, WI | Tomah, WI | Black River Falls, WI | LaCrosse, WI | Alma Center, WI | Pray, WI | Merrilan, WI | Hatfield, WI
Our Professional Associations
- Small Business Association
What We Offer
Our Specialties include:
- Ice Cream Pies
- Custom Flurry Flavors
- Ice Cream
Our Services include:
- Pick-Up
- Outdoor Seating
- Carryout
- Drive-In
Our Brands include:
- Dole Soft-Serve
Our Products include:
- Ice Cream
- Multiple Flavors of Dairy Free Ice Cream
- Sundaes
- Shakes
- Malts
- Floats
- Banana Split
- Parfaits
- Specialty Sundaes
- Flavor Burst
- Cone Dip/Sprinkles/Crunch
- Kids Meals
- Cheese Sandwiches
- Jalapeño Potato Cheddar Bites
- Grilled Cheese Curds
- French Fries
- Corn Nuggets
- Hamburgers
- Hot Dogs
- Fish Sandwiches
- Sweet Potato Fries
- Chicken
- Grilled Cheese Sandwich
- Onion Rings
- Mini Tacos
- Shrimp
- Chicken Strips
- Wings
- Mac and Cheese Nuggets
Testimonials
On 9/2/2025
Mitch Baker
had this to say:
Little old fashioned walk up ice cream stand. Lots of choices. Popular and fun.
On 8/28/2025
Cynthia Hanson
had this to say:
Super clean and extremely pleasant staff.
On 8/24/2025
Kevin
had this to say:
Sometimes it’s just nice to pull off the road and feel like you stepped back in time, and just relax and enjoy the moment. Great sundays not sure of anything else.
On 8/23/2025
Barb Lee
had this to say:
Great local ice cream shop.
On 8/23/2025
Toby Ritenour
had this to say:
Fantastic stop on a warm day! I had a hot fudge sundae, haven’t had one in many years. It was wonderful! Outdoor seating and friendly folks!
Contact Us
Dairy Way, LLC
111 Gebhardt Rd Black River Falls, WI 54615
Phone: (715) 284-2867
Mobile: (715) 896-5648
Email: pjbailey765
Located near Noah Transfer Trucking or Millis Transfer.
Where To Find Us
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Payment Types Accepted
Visa, MasterCard, Cash, Discover, American Express, Debit Cards
Our Hours
Holiday Hours May Vary. Please Call For Details.
Monday: 10:00 AM - 9:00 PM
Tuesday: 10:00 AM - 9:00 PM
Wednesday: 10:00 AM - 9:00 PM
Thursday: 10:00 AM - 9:00 PM
Friday: 10:00 AM - 9:00 PM
Saturday: 10:00 AM - 9:00 PM
Sunday: 10:00 AM - 9:00 PM
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