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Dairy Way, LLC

"Sweet Treats And Good Eats"

About Us

Welcome to Dairy Way, the go-to ice cream stand and local favorite in Black River Falls, WI, since 1965. Known for our nostalgic charm and service with a smile, we proudly serve classic cones, creamy shakes, rich malts, sundaes, and more—all made to order and served fresh. Our story is rooted in local tradition. The current owner began working at Dairy Way as a teenager, fell in love with the business, and later purchased it—keeping the legacy alive for future generations. Today, we're not just serving ice cream—we're serving memories. From juicy burgers and crispy fries to hand-spun malts and flavorful sundaes, there’s something for everyone at Dairy Way. We’re always exploring new menu ideas and welcome your flavor suggestions—this stand has always been built by the community, for the community. We’d love to invite you to stop by and enjoy a treat that’s stood the test of time. Call us at 715-284-2867 or swing by today—we're here to make your day a little sweeter.

Areas Served

Our Professional Associations

Small Business Association

What We Offer

Our Specialties include:

Ice Cream Pies
Custom Flurry Flavors
Ice Cream

Our Services include:

Pick-Up
Outdoor Seating
Carryout
Drive-In

Our Brands include:

Dole Soft-Serve

Our Products include:

Ice Cream
Multiple Flavors of Dairy Free Ice Cream
Sundaes
Shakes
Malts
Floats
Banana Split
Parfaits
Specialty Sundaes
Flavor Burst
Cone Dip/Sprinkles/Crunch
Kids Meals
Cheese Sandwiches
Jalapeño Potato Cheddar Bites
Grilled Cheese Curds
French Fries
Corn Nuggets
Hamburgers
Hot Dogs
Fish Sandwiches
Sweet Potato Fries
Chicken
Grilled Cheese Sandwich
Onion Rings
Mini Tacos
Shrimp
Chicken Strips
Wings
Mac and Cheese Nuggets

Testimonials

On 9/18/2025 Cindy had this to say:
Always good. Opens around May and closes Labor Day Weekend. The best around. We look forward to it every year.

On 9/9/2025 Hilary Walker had this to say:
Flavorburst! ❤️

On 9/9/2025 Jojo S. had this to say:
Great place to take the family and just chill enjoying the day

On 9/4/2025 Lisa Iverson had this to say:
Our Favorite place to visit in summer!!

On 9/2/2025 Mitch Baker had this to say:
Little old fashioned walk up ice cream stand. Lots of choices. Popular and fun.

Contact Us

Dairy Way, LLC
111 Gebhardt Rd Black River Falls, WI 54615
Phone: (715) 284-2867
Mobile: (715) 896-5648
Email: pjbailey765@yahoo.com

Located near Noah Transfer Trucking or Millis Transfer.

Where To Find Us

Payment Types Accepted

Visa, MasterCard, Discover, American Express, Debit Cards

FAQ

What types of ice cream treats do you offer?

We serve a wide variety of nostalgic favorites, including cones, shakes, malts, sundaes, and seasonal specialties. Everything is made to order and served with a smile!Do you serve food in addition to ice cream?

Do you serve food in addition to ice cream?

Yes! We also offer classic American eats like juicy burgers, crispy fries, and other tasty items that pair perfectly with your ice cream treat.

Is Dairy Way open year-round?

Our stand is typically open seasonally. Be sure to follow us on social media or call ahead to check hours during the off-season.

Is Dairy Way locally owned?

Yes, we’re proud to be locally owned and operated! Our current owner actually started out as a teenage employee before purchasing the business and continuing its legacy.