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Dairy Way, LLC

"Sweet Treats And Good Eats"

About Us

Welcome to Dairy Way, a true Black River Falls tradition serving smiles and sweet treats since 1965. For generations, our little ice cream stand has been a go-to gathering place—where classic cones, creamy shakes, rich malts, and old-fashioned sundaes are made fresh to order and always served with a smile.

Dairy Way’s story is deeply personal. Long before becoming the owner, Paula Bailey first walked through these doors as a teenager, working behind the counter and discovering a love for serving people and being part of the community. What started as a summer job quickly became something more—a place that felt like home. Years later, Paula had the opportunity to purchase Dairy Way herself, and she proudly did so, determined to preserve the stand’s old-school charm and keep its legacy alive for future generations.

Today, Dairy Way remains everything it’s always been: an old-fashioned, nostalgic ice cream stand where friendly service still matters and quality comes first. In addition to our famous ice cream treats, guests can enjoy juicy burgers, crispy fries, hand-spun malts, and flavorful sundaes—making Dairy Way a favorite stop for families, friends, and travelers alike.

We’re always dreaming up new menu ideas and love hearing flavor suggestions from our customers, because Dairy Way has always been built by the community, for the community. We’re not just serving ice cream—we’re serving memories, one scoop at a time.

So whether you’ve been stopping by for decades or are visiting for the first time, we invite you to swing by and enjoy a treat that’s truly stood the test of time.
Call us at 715-284-2867 or stop in today—we’d love to make your day a little sweeter.

Areas Served

Our Professional Associations

Small Business Association

What We Offer

Our Specialties include:

Dairy Way’s specialties are all about classic ice cream done right with a creative twist. Their hand-crafted ice cream pies are a customer favorite, made fresh and perfect for sharing or celebrating any occasion. Custom flurry flavors let guests mix and match their favorite candies, cookies, and toppings to create a treat that’s truly their own. From smooth, creamy soft-serve to signature ice cream creations, every scoop is made with care and delivers the comforting, hometown flavor Dairy Way is known for.

Our Services include:

Ice Cream & Signature Treats: Dairy Way serves up classic favorites along with unique creations that keep customers coming back. From rich, creamy soft-serve to hand-crafted ice cream pies and custom flurry flavors, every treat is made with care and plenty of hometown flavor. Whether guests are craving something traditional or want to mix and match flavors for a one-of-a-kind flurry, there’s something sweet for everyone.
Carryout & Pick-Up Services: Convenience is at the heart of every visit. Dairy Way offers easy carryout and quick pick-up options, making it simple for customers to swing by and grab their favorite ice cream, flurries, or pies without the wait. It’s the perfect solution for busy families, last-minute dessert runs, or anyone wanting their treats on the go.
Drive-In Ordering: Dairy Way’s classic drive-in experience lets customers enjoy great service from the comfort of their car. Whether ordering a cone, a flurry, or an ice cream pie to take home, the drive-in option adds a fun, nostalgic touch to every visit.

Our Brands include:

Dole Soft-Serve

Our Products include:

Ice Cream & Frozen Treats
Ice Cream
Multiple Flavors of Dairy-Free Ice Cream
Flavor Burst Cones
Cone Dip / Sprinkles / Crunch Toppings
Sundaes & Specialty Treats
Sundaes
Specialty Sundaes
Parfaits
Banana Split
Shakes, Malts & Floats
Shakes
Malts
Floats
Kids' Meals
Kids Meals
Sandwiches & Burgers
Hamburgers
Hot Dogs
Fish Sandwiches
Cheese Sandwiches
Grilled Cheese Sandwich
Chicken & Seafood
Chicken
Chicken Strips
Wings
Shrimp
Fried Sides & Snacks
French Fries
Sweet Potato Fries
Onion Rings
Jalapeño Potato Cheddar Bites
Grilled Cheese Curds
Corn Nuggets
Mini Tacos
Mac and Cheese Nuggets

Testimonials

On 7/13/2026 Jason had this to say:
The ice cream is awesome and the shakes were good Testimonial written by Jason on this site.

On 7/9/2026 Denis Baker had this to say:
A Maple milkshake? You betcha! So good!

On 7/6/2026 Luis Matias had this to say:
Great ice cream

On 7/5/2026 Ron Reinart had this to say:
Amazing shakes!

On 7/4/2026 Angela Lahn had this to say:
Good food, huge ice cream 🍦 cones, great ol' time drive-in vibes

Contact Us

Dairy Way, LLC
111 Gebhardt Rd Black River Falls, WI 54615
Phone: (715) 284-2867
Mobile: (715) 896-5648
Email: pjbailey765@yahoo.com

Located near Noah Transfer Trucking or Millis Transfer.

Where To Find Us

Payment Types Accepted

Visa, MasterCard, Discover, American Express, Debit Cards, Apple Pay, Android Pay

Our Hours

Monday: 10:00 AM - 9:00 PM
Tuesday: 10:00 AM - 9:00 PM
Wednesday: 10:00 AM - 9:00 PM
Thursday: 10:00 AM - 9:00 PM
Friday: 10:00 AM - 9:00 PM
Saturday: 10:00 AM - 9:00 PM
Sunday: 10:00 AM - 9:00 PM

News

Looking for a refreshing frozen treat that's dairy-free and packed with tropical flavor? We've got you covered!
At Dairy Way, we proudly offer Dole Whip®, the smooth, fruity favorite that's completely dairy-free. Whether you're avoiding dairy, following a plant-based lifestyle, or simply craving a light and refreshing dessert, Dole Whip is the perfect choice. Plus, we're known for offering multiple dairy-free frozen treat options for our guests to enjoy.
Stop by and cool off with this iconic frozen treat that's bursting with flavor and sure to satisfy your sweet tooth. Since 1965, Dairy Way has been serving smiles and sweet treats to the Black River Falls community, and we're excited to offer delicious options for everyone.
📍 Dairy Way
111 Gebhardt Rd, Black River Falls, WI
📞 (715) 284-2867

FAQ

What types of ice cream treats do you offer?

We serve a wide variety of nostalgic favorites, including cones, shakes, malts, sundaes, and seasonal specialties. Everything is made to order and served with a smile!

Do you have any dairy free options?

Yes! Our Dole Whip is dairy-free, making it a great option for guests who avoid dairy products. It's creamy, refreshing, full of fruit flavor, and provides a delicious dairy-free alternative to traditional ice cream. Available flavors may vary throughout the season.

Do you serve food in addition to ice cream?

Yes! We also offer classic American eats like juicy burgers, crispy fries, and other tasty items that pair perfectly with your ice cream treat.

Is Dairy Way open year-round?

Our stand is typically open seasonally. Be sure to follow us on social media or call ahead to check hours during the off-season.

Is Dairy Way locally owned?

Yes, we’re proud to be locally owned and operated! Our current owner actually started out as a teenage employee before purchasing the business and continuing its legacy.